Domino’s pizza is a staple in many households and for good reason: it’s delicious. The chain’s founder, Tom Monaghan, opened his first Domino’s location in Ypsilanti, Michigan in 1967. Monaghan’s strategy for success centered on positioning his restaurants in strategic locations near college campuses. He hoped that by placing his pizzerias close to students, they would attract large amounts of traffic and become popular quickly. This strategy paid off and soon Domino’s was a nationwide company with over 200 stores by 1978.
Domino’s has been able to keep up with its competitors thanks to a strong focus on research and development. It also continues to invest in innovative technology and creative marketing campaigns. For example, its Domino’s GO campaign is a fun way to order pizza with your smartwatch. The app is available in the United States, Canada, and Australia, and can be accessed through Apple or Android devices. The app allows you to place your order, track your delivery, and receive notifications when it’s ready for pick up. The Domino GO app is a great tool for those who don’t have the time or energy to stop by a physical store, but still want to enjoy their favorite Domino’s meal at home.
A domino is a flat, thumb-sized rectangular block, the face of which is divided into two parts, each bearing from one to six pips or dots: 28 such pieces form a complete set. The pips are normally used to identify the domino’s value, although some games allow blank sides to be ascribed values as well. The term may also refer to any of the various games played with such pieces, which generally consist of a series of turns in which one player places a domino edge to edge against another in such a way that both of their adjacent sides are identical or bear a specified total.
In addition to traditional domino games, there is a great deal of room for artistic creativity in how these small blocks are laid out. Dominoes can be arranged to create straight or curved lines, grids that form pictures when they fall, and even 3D structures like towers and pyramids. These creations can be used to make stunning pieces of art or as props in movies, television shows, and events. One domino artist in particular, Lily Hevesh, is gaining a following on YouTube for her spectacular setups.
Another interesting aspect of domino is the way in which changes to one behavior can trigger a chain reaction that influences related behaviors. For instance, when people decrease their sedentary leisure activities, they often eat less fat as a natural side effect. This principle is embodied in the Domino Effect, which states that when one activity begins, others will follow suit as if they were falling into place.
Domino’s marketing team is constantly searching for new ways to promote their products and increase sales. They have a good understanding of the power of social media and ecommerce, which is why they regularly run campaigns on Instagram and Facebook. They also capitalize on events such as Valentine’s Day and the World Cup to drive sales and engagement. For instance, their tongue-in-cheek “Staying at Home with Jimmy Bullard” campaign during the 2018 World Cup helped them gain more reach and customers online.